Virgin Radio drops Pete and Geoff from breakfast show

Virgin Radio breakfast duo Pete and Geoff are quitting the show after three years. It is understood that an announcement about their replacement is imminent.

Industry sources say they are surprised by the departure of the duo, who had brought stability to the breakfast slot, but add that Virgin is “very confident” about their replacement. Before Pete and Geoff took over the show, the station had struggled to find a suitable replacement for Chris Evans, who was sacked in 2002.

In the Rajar figures for the quarter ending March 27, the Virgin breakfast show had 1.2 million listeners, an increase of 90,000 in London. It also gained 100,000 listeners nationally, despite only being available on the AM or digital platforms outside the capital.

The pair, who previously presented Virgin’s drive-time show, will remain on air until the end of the year, before moving to a new time-slot. It is expected that they will be given an evening show.

The decision to change the breakfast show format follows a number of changes at Virgin’s rival stations in London. Last year, 95.8 Capital FM replaced veteran DJ Chris Tarrant with Johnny Vaughan and last month Chrysalis Radio-owned Heart 106.2 brought in Jamie Theakston to replace long-standing presenter Jono Coleman.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here