barcardi global marketing director moves to Jamie Mussons
Bacardi global marketing director for rums John Burke is tipped to take over from global brand director Jamie Mussons. Burke was promoted to his current role last year.
Bacardi global marketing director for rums John Burke is tipped to take over from global brand director Jamie Mussons. Burke was promoted to his current role last year.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.