DDB London has created a &£6.5m campaign to support the launch of the Volkswagen Golf Plus, which shows bemused drivers unable to come to terms with the extra space they have.
The campaign, which breaks across television and press this week, has the strapline: “The new Golf Plus. A Golf, just a little bit bigger.”
In the first ad, a Frenchman thinks that his dog is shrinking after seeing him in the car, and a second spot shows a similar situation with a Japanese mother and her sumo wrestler-sized son. The third ad shows a man arguing with a salesman over the size of a TV he has just bought because it looks smaller in the boot of the Golf Plus.
MediaCom, which planned and bought the media for the campaign, has also bought larger than usual ads in the national press, which will appear oversized on the page.