Puma signs Arsenal player
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
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