Puma signs Arsenal player
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
Bartle Bogle Hegarty has created a series of print and poster ads for children’s charity Barnardo’s as part of a new campaign about helping abused children restart their lives. Media planning for the campaign is by John Ayling & Associates.
The Leith Agency has been appointed by Baillie Gifford to handle a new investment trust marketing campaign that will include print, online advertising and direct mail.
The Leith Agency has been appointed by Baillie Gifford to handle a new investment trust marketing campaign that will include print, online advertising and direct mail.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?