Telefonica UK head of marketing quits
Telefonica UK head of marketing William Mackay has left the company after the British arm of the Spanish telecoms giant was bought by Manchester internet firm NetServices.
Telefonica UK head of marketing William Mackay has left the company after the British arm of the Spanish telecoms giant was bought by Manchester internet firm NetServices.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
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