The Number, owner of the 118 118 directory service, has appointed Mark Horgan as chief executive. Previously he was retail sales operations director at MFI. He replaces Chris Moss, who will become European chairman.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.