Turn to face the wall
Marketing WeekOutdoor is booming, but amid all the talk of interactive ads and new technology, are advertisers losing sight of what made posters so effective in the first place? asks Richard West
Outdoor is booming, but amid all the talk of interactive ads and new technology, are advertisers losing sight of what made posters so effective in the first place? asks Richard West
Consultancy What If! is linking up with three former directors of Phones4U to launch two new fast-food restaurant concepts, Bombay Junction and Mad About Pizza. Mad About Pizza, which hopes to rival Domino’s Pizza and Pizza Hut, is a delivery chain that will use Smart cars dressed up to look like giant cheese wedges. The […]
DDB Worldwide has created the second wave of advertising for consumer electronics brand Philips. It will build on the ‘Sense and Simplicity’ strapline introduced last year and will continue to focus on Philips’ healthcare, lifestyle and technology divisions.
Barclays marketing chief Jim Hytner has criticised rival Abbey’s second costly revamp in 19 months as he fires up his own rebranding exercise. Hytner, who was recruited from his job as head of marketing at ITV last autumn, believes Abbey’s new owner Banco Santander Central Hispano has rushed into a £9m corporate makeover. In contrast, […]
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
Barclays marketing chief Jim Hytner has criticised rival Abbey’s second costly revamp in 19 months as he fires up his own rebranding exercise. Hytner, who was recruited from his job as head of marketing at ITV last autumn, believes Abbey’s new owner Banco Santander Central Hispano has rushed into a £9m corporate makeover. In contrast, […]
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
Trinity Mirror national newspapers division managing director Ellis Watson is to leave the publisher to join the distribution division of John Menzies. A former marketing director for The Sun and the News of The World, Watson will become managing director of Menzies Distribution in September. The surprise move follows the sharp slowdown in Trinity Mirror’s […]
BT is set to look outside its roster of agencies as part of the review of its £80m advertising business.
Virgin Radio sales director Lee Roberts has left the station just weeks after the appointment of new chief executive Fru Hazlitt. Roberts, who left the station last week by mutual agreement, is thought to have applied for the chief executive’s role. It is not known whether Roberts has another job to go to or whether […]
Hamlet cigars’ Aromatic brand is being relaunched in August in a smaller size with a new pack and new title, Fine Aroma. The move is part of an overhaul for the entire cigar range that began last month with the launch of a new miniature brand called Hamlet Smooth. The new packets for large cigars […]
Unilever global media director Alan Rutherford says that the TV industry and advertisers are burying their “heads in the sand” over the impact of PVRs. Speaking at Marketing Week’s 2005 TV conference, held in Paris last week, he said: “It’s not great news for the TV companies. Most of the ads are skipped through. What […]
PartyPoker has launched an election-themed poster campaign featuring the party leaders as poker players, including an execution of Michael Howard with the slogan ‘Good at Bluffing?’. They were designed in house; media is by Carat.
The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.
Retail giant Tesco is to obscure the front covers of mainstream “lads’ mags”, following complaints about their sexually explicit content. It will also move titles, including weeklies Zoo and Nuts to higher shelves. They will be given less space, so that in some instances only the masthead is on view. Speaking at the Periodical Publishers […]