Prizes, promotions and pitfalls
Marketing WeekWhen running a promotional campaign, big prizes can create excitement and publicity – but there are other ways to generate the maximum interest from consumers, says Helen Donald
When running a promotional campaign, big prizes can create excitement and publicity – but there are other ways to generate the maximum interest from consumers, says Helen Donald
Marks & Spencer’s sales and profits are plummeting, as revealed this week by chief executive Stuart Rose, but the changes he is putting in place could be just what the retailer needs to get back on track, according to analysts.
Maiden Outdoor has won the pitches to sell advertising on trains and railway stations operated by Virgin and South West Trains. The South West Trains contract, which will give Maiden the right to sell outdoor advertising at stations and on trains, will now run over six years – two years more than the four originally […]
EMAP has reported a seven per cent rise in operating profits to £229m on turnover, up two per cent to £1.68bn for the year to March 31.
Your recent article “Online car insurance boom slowed by website glitches” (MW May 12) has caused much scratching of heads within the car insurance industry. “Websites that keep freezing or crashing”? Was this research undertaken in the Nineties? Granted, sites up to three years ago did have some difficulties, but technology has come on in […]
Mortimer Whittaker O’Sullivan has parted company with bed brand Silentnight.
Maiden Outdoor is launching a campaign to support Coldplay’s new album, X&Y, using Transvision screens and Bluetooth technology at six London mainline stations. People with compatible mobile phones can access Coldplay content.
Heinz has appointed WCRS to a health and nutrition master branding project in a move that strengthens the agency’s grip on the account. The campaign will focus on the food giant’s &£10m soup business, which had previously been handled by Leo Burnett. It is understood that Heinz was unhappy with Leo Burnett’s work on the […]
It is nearly a year since former Unilever marketer Andy Duncan was appointed as Channel 4’s chief executive, and in that time he has made some decisive moves to shape the station’s future. When he joined the channel, many were sceptical that a marketer with no programme-making experience could succeed in the top job. But […]
Friends of the Earth this week launches a campaign to raise awareness of global warming. Fronted by Radiohead singer Thom Yorke, The Big Ask campaign will encourage people to lobby government over carbon emissions and calls for government to be made legally responsible for meeting targets. The charity has produced a wide range of direct […]
Nestlé Rowntree is launching Smarties Flavas, giant Smarties with fruit flavours.
Hand-held gaming device company Gizmondo has appointed Ogilvy & Mather (O&M) to handle its £10m advertising business in the UK following the resignation of Mother earlier this month.
Capital FM has signed HomeChoice, the TV-on-demand service, as the first promotional partner for the Go Home Show with Richard Bacon. Radio content company Sound negotiated the deal.
Don Peppers’ comments on “return on customer” metrics (Alan Mitchell, MW May 12) weren’t complicated, they made good reading and sense. On the other hand, Steve Barton’s letter (MW May 19) is naive in the extreme and strangely smug. We had to read it three times just to ensure that we hadn’t missed something sensible. […]
Marks & Spencer’s sales and profits are plummeting, as revealed this week by chief executive Stuart Rose, but the changes he is putting in place could be just what the retailer needs to get back on track, according to analysts.