The upmarket Denby pottery brand has appointed Isobel to handle its advertising business following a three-way pitch. The brief for the agency is to revitalise the 200-year old brand. The agency pitched against Publicis and Leeds-based incumbent Principles. Denby pottery group managing director Garry Biggs, who joined the company last year from McVitie’s, where he […]
I’m rather surprised at some of the views expressed in the article “The specialist subject” on public relations (MW April 21), concerning the value of specialist agencies. Fraser Hardie contends that possessing a specialist PR knowledge may act as “a constraint on achievement” and result in a formulaic approach. However, far from being formulaic, a […]
Ofcom has launched a campaign to raise awareness of the new London telephone code 020 3. The campaign includes ads in the Evening Standard, Metro and 72 local newspapers, as well as 4,000 ads in London Underground carriages.
Puma has signed Arsenal international player Freddie Ljungberg to promote the brand. The four-year deal is worth £1.25m a year and involves him wearing its Cellerator Zero 5 boots.
Whitbread-owned Costa Coffee is seeking a head of marketing to replace Nick Read, who has been handling the role temporarily. Read, who has previously worked as a marketer at Premier Lodge, is planning to leave Whitbread in July, although it is not known whether he has a job to go to. Read was brought into […]
The Marketing Week Effectiveness Awards’ entries deadline is being extended to June 3. The judging panel includes Sir Martin Sorrell, chief executive of WPP; Simon Kelner, editor-in-chief of the Independent; and David Magliano, director of marketing for the London 2012 bid. To enter, please log on to marketingweek.co.uk/ awards05 or telephone 020 7970 4772.
Apax Partners, the venture capital company that counts Greg Dyke as an adviser, has made the shortlist to buy BBC Broadcast, the corporation’s transmission and branding business. The BBC is said to have whittled down 18 preliminary bids, which were made after it put the division up for auction last December, to just four. BBC […]
The ears of Nigel Pickard, ITV director of programmes, will be burning after Luke Johnson, Channel 4 chairman – and never a man to mince his words – laid into him at a recent television summit. Or at least, it was him Johnson had in his sights when he lambasted ITV as a ‘profoundly timid […]
Telefonica UK head of marketing William Mackay has left the company after the British arm of the Spanish telecoms giant was bought by Manchester internet firm NetServices.
LOVE, the Manchester-based agency, has created a campaign and identity for Alton Towers. It aims to promote the theme park as a venue to celebrate special occasions.
BBC chairman Michael Grade has slammed culture secretary Tessa Jowell’s suggestion that the corporation’s &£2.8bn licence fee income should be shared with other broadcasters as “a thoroughly bad idea”. Delivering the BBC board of governors’ response to the Government’s proposals for the future of the BBC, contained in the Green Paper launched by Jowell in […]
USA: Stars who go to jail can find it difficult to rebound – and the brands they endorse can suffer, too.
In 2001, when IPC Media shut down the floundering Woman’s Journal, sister title Essentials was put on the “doom-watch” list. The magazine looked particularly vulnerable in a saturated women’s monthly market. Fast-forward four years and Essentials’ circulation figures continue to plunge, but IPC is determined to revive its flagging fortunes. The publisher is changing Essentials’ […]
EMAP has asked Marketing Week to point out that it owns a 27 per cent stake in radio group Scottish Radio Holding, whereas GCap Media does not hold any stake in the company, as suggested in last week’s issue.
Codemasters has appointed Barry Jafrato as senior vice-president of brand. Jafrato moves from Acclaim, where he was managing director of international publishing.