Losing out
Marketing WeekUSA: Stars who go to jail can find it difficult to rebound – and the brands they endorse can suffer, too.
USA: Stars who go to jail can find it difficult to rebound – and the brands they endorse can suffer, too.
Atari senior vice-president of marketing Martin Spiess has joined rival Midway Games as European managing director.
The Diary is used to companies sending in old junk, but Yorkshire marketing consultancy A Vos Marques has gone one better, coming up with some 175-million-year-old bric-a-brac. Company head Bénédicte Windle (a good, solid Yorkshire name) says: “You can’t beat a good design. This one lasted over 300 million years. Ten years ago, I designed […]
EMAP has asked Marketing Week to point out that it owns a 27 per cent stake in radio group Scottish Radio Holding, whereas GCap Media does not hold any stake in the company, as suggested in last week’s issue.
Bartle Bogle Hegarty has created a series of print and poster ads for children’s charity Barnardo’s as part of a new campaign about helping abused children restart their lives. Media planning for the campaign is by John Ayling & Associates.
Hollywood folklore contains many tales of stars who make bizarre demands when making a film or putting in a personal appearance. Most of them seem to involve Mariah Carey. But one particular star, who was due to attend the grand opening of a bar in Carlisle, takes the biscuit. The diva’s representatives have insisted that […]
The Diary is used to companies sending in old junk, but Yorkshire marketing consultancy A Vos Marques has gone one better, coming up with some 175-million-year-old bric-a-brac. Company head Bénédicte Windle (a good, solid Yorkshire name) says: “You can’t beat a good design. This one lasted over 300 million years. Ten years ago, I designed […]
According to the ads for the science-fiction horror film Alien, “In space, no one can hear you scream”. On the Net, it’s different: everyone has the capacity to hear you, even if you’re whispering. It is the way in which the internet gives a voice to anyone with access to a PC and a phone […]
Orange has taken over from Vodafone as the mobile phone company offering the best customer service, according a survey by JD Power. T-Mobile was the lowest-ranked operator.
Home shopping specialist Littlewoods Even More is breaking with tradition by featuring a man on the cover of its autumn catalogue for the first time. The company has 2 million customers, but has taken the pioneering step in an attempt to increase its share of male home shoppers, after the company’s research showed a 40 […]
When it comes to the last mile, even the most impressive online retailers – hampered by couriers seemingly immune to accountability – are struggling to deliver their goods reliably to customers.
Levi’s latest commercial for its 501 jeans has emerged as a surprise hit among people aged over 60. Research carried out earlier this spring shows that the “Midsummer” campaign launched on February 14, which shows a scene from Shakespeare’s A Midsummer’s Night Dream recreated in a gritty downtown Los Angeles setting, was one of the […]
Mears Group, the social housing repair company, has named Alan Long as marketing director.
DDB London has created a £6.5m campaign to support the launch of the Volkswagen Golf Plus, which shows bemused drivers unable to come to terms with the extra space they have.
Price promotions and aggressive marketing by competitors will not knock Stella Artois off its ‘reassuringly expensive’ perch