Mustoes has created a £3m campaign for car manufacturer Kia, which will be unveiled on July 4. The 40-second ad features the new Kia Sportage 4×4, which retails for less than £14,500. In the ad, written by Mick Mahoney and art directed by Andy Amadeo, the car is positioned against a hatchback, with the proposition […]
BT has appointed Zed to handle its digital media business and is preparing to nearly double the budget to £15m. BT called the review after incumbent i-level won the Orange account earlier this year.
Advertisers and media buyers who attended Tuesday’s Thinkbox Experience have warned that the commercial broadcasters who put together the event should not leave it too late before organising a follow-up session. They applauded the television sales houses – ITV Sales, Channel 4, Five, Sky Media, Viacom Brand Solutions, IDS, Turner Broadcasting and GMTV – for […]
Upmarket German hosiery, socks and sports underwear company Falke Gruppe is launching a range of specialist sportswear in the UK and Europe. The range, called Ergonomic Sports System, will hit the shelves in January 2006. Falke is the UK’s fastest-growing hosiery brand, and has already branched out into sports-oriented underwear. It is now looking at […]
The UK’s student population is potentially lucrative for marketers, but also difficult to engage with, as mobile networks are discovering.
VideoIsland, one of the UK’s two largest online DVD rental companies, has bought smaller rival DVDs365, as consolidation in the sector accelerates. Last September, VideoIsland bought ScreenSelect.co.uk. The latest deal also includes DVDs365’s sister brands Mailbox Movies, Movietrak and QFlicks. However, the real significance of the move could be that Bill Dobbie, founder and managing […]
Totalmedia, Carat, PHD, Mediacom, Incepta and King Media/MCS have been shortlisted for travel brand Globus’ centralised planning and buying account. Totalmedia currently handles the Cosmos brands and King Media/MCS has Monarch airlines.
The Gaming Board of Great Britain (GBGB) has warned advertisers and Web operators that many ads for online casinos could be illegal. Although a new gambling act was passed before the General Election, it is not expected to come into force until next year. This means online gaming operators are still governed by the 1968 […]
The UK’s high street retailers are set to double their online advertising spend to £65m next year, and will be spending £120m a year on online marketing by 2010. The figures, from internet marketing trade body the Internet Advertising Bureau (IAB), are a result of retailers attempting to fight back against online competitors. IAB chief […]
A Telegraph Group campaign aimed at the company’s advertising agencies has met with mixed responses. The “Impact, not compact” push highlights the fact that the Telegraph papers are the only broadsheet newspapers not to have committed to a change in format. The stunt-based campaign, aimed at reinforcing the broadsheet as a powerful advertising tool, has […]
Ikon, Jones Knowles Ritchie, Turner Duckworth and Williams Murray Hamm have been appointed to food company RHM’s design roster. The appointments, which are effective immediately, follow a pitch in April.
The Diary’s daydream that a swanky cocktail bar suddenly appears in the office is unlikely to come true, but staff at research company Synovate are about to discover that the afternoon tea-break can, on occasion, be prefixed by “Long Island iced”. Cognac brand Hennessy has come up with a wizard wheeze to liven up work […]
Chime Communications has confirmed it will pay up to £30m in a cash and shares deal to acquire advertising agency Vallance Carruthers Coleman Priest, and that WPP Group is investing in a new share issue to help fund the deal, as first revealed
Bookmaker William Hill is preparing to rebrand Stanley Leisure’s estate of more than 600 betting shops after it bought the outlets in a &£504m deal. The purchase, now approved by both companies’ shareholders, will give William Hill the biggest high street presence of any bookmaker in the UK, overtaking Ladbrokes, although the deal still needs […]
Jean-Marie Dru could be the man to steady the ship at Havas. TBWA/Worldwide chief Dru is poised to take over from Havas chairman and chief executive Alain de Pouzilhac, who resigned last week after losing a bruising battle with corporate raider Vincent Bolloré for boardroom control of the network (MW last week). Dru is seen […]