Month: June 2005

New Campaigns – Kia Sportage

Mustoes has created a £3m campaign for car manufacturer Kia, which will be unveiled on July 4. The 40-second ad features the new Kia Sportage 4×4, which retails for less than £14,500. In the ad, written by Mick Mahoney and art directed by Andy Amadeo, the car is positioned against a hatchback, with the proposition […]

BT appoints digital agency

BT has appointed Zed to handle its digital media business and is preparing to nearly double the budget to £15m. BT called the review after incumbent i-level won the Orange account earlier this year.

Underwear brand Falke to launch into sportswear

Upmarket German hosiery, socks and sports underwear company Falke Gruppe is launching a range of specialist sportswear in the UK and Europe. The range, called Ergonomic Sports System, will hit the shelves in January 2006. Falke is the UK’s fastest-growing hosiery brand, and has already branched out into sports-oriented underwear. It is now looking at […]

VideoIsland snaps up rival DVDs365

VideoIsland, one of the UK’s two largest online DVD rental companies, has bought smaller rival DVDs365, as consolidation in the sector accelerates. Last September, VideoIsland bought The latest deal also includes DVDs365’s sister brands Mailbox Movies, Movietrak and QFlicks. However, the real significance of the move could be that Bill Dobbie, founder and managing […]

Online casinos warned over illegal advertising

The Gaming Board of Great Britain (GBGB) has warned advertisers and Web operators that many ads for online casinos could be illegal. Although a new gambling act was passed before the General Election, it is not expected to come into force until next year. This means online gaming operators are still governed by the 1968 […]

Impact of PVRs ‘not as bad as expected’

The negative effect of PVRs on advertising recall is not as bad as first feared, according to the latest research on the technology by Starcom. When Starcom initially conducted research into PVRs it estimated that PVRs would lead to a 30 per cent reduction in commercial impacts in the home. But this latest research, which […]

United Co-operatives decides against Somerfield bid

United Co-operatives has decided against making a bid for supermarket chain Somerfield, although it is understood that there are still two undisclosed groups interested in acquiring the chain. One group includes the Icelandic retailer Baugur. The chain is expected to fetch &£1.1bn.

Peugeot runs interactive sponsor bumpers on Five

Five is to broadcast its first interactive sponsorship, for the launch of Peugeot’s new 1007 city car. The sponsorship will run around films on the channel. In addition to the appearance of the red button in the sponsorship break-bumpers, a similar icon will be on screen during the first part of the film. Using the […]

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