Nike is threatening to pull out of its £303m deal with Manchester United unless the team improves its performance on the pitch.
Nike is threatening to pull out of its &£303m deal with Manchester United unless the team improves its performance on the pitch. The deal is supposed to run for 13 years from 2002, but Nike has a break clause, which it can exercise at the end of the 2007-2008 season.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.