NTL slashes price of 1MB broadband

NTL is cutting the price of its 1MB broadband service to what it claims is the cheapest in the market, in an aggressive move to attract new customers.

Normally priced at £17.99, the 1MB service will now be made available to new customers, or existing NTL customers wanting to upgrade to broadband, for £9.99 a month with free installation. The price will be fixed for 12 months for these customers.

One of the cheapest broadband providers in the market, UK Online, offers a 512k service for £9.99.

The 1MB service operates at twice this speed and allows users to watch video content online.

An NTL insider says: “We are going to be very aggressive on this. We are putting a major marketing campaign behind it.”

NTL has 1.33 million customers, but it is coming under pressure from new entrants to the market. In addition, it has 200,000 customers who subscribe to slower dial-up services.

There will be a direct marketing campaign, through Leeds-based TND Creative, and regional press advertising in the areas in which NTL operates. NTL is the broadband partner for the British Lions tour and will be offering behind-the-scenes video content on its ntlworld.com portal.

NTL is also trying to poach fixed-line telephone customers from other providers by offering free evening and weekend calls if they switch their line rental.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here