Puma to launch footwear collection with Alexander McQueen
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Arla Foods, the UK’s biggest milk supplier, has announced pre-tax profits doubled to &£10.1m in the six months to March 31. The group reported growth in sales from &£676m to &£685m.
Sainsbury’s has scrapped the role of marketing director following the resignation of Stephen Nelson earlier this month. Customer services director Gwyn Burr will take on the new role of customer director and will take over responsibility for marketing.
What is profit? After years of reading Alan Mitchell’s thoughtful columns, I’ve been left with the impression that the routes to “profitable marketing” are more than simply charging people money. So when I read in Martin Croft’s piece on digital (once simply “online”) communities (MW last week), that “experts question whether there is any real […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.