Puma to launch footwear collection with Alexander McQueen
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Coors Brewers’ 120-strong marketing team is bracing itself for redundancies as the brewer embarks on talks with its employees about changes at its Burton-on-Trent head office following the merger between Coors of the US and Canada’s Molson to form Molson Coors. Coors, the UK’s second-biggest brewer with about 21 per cent of the market, has […]
The Telegraph Group has appointed Alex Foster as head of classified advertising. Foster was head of sales at Guardian Recruitment Solutions.
John Ayling & Associates has been appointed by Allianz Cornhill Animal Health to handle the £1m account for its Petplan pet insurance brand following a four-way pitch against undisclosed agencies.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.