Puma to launch footwear collection with Alexander McQueen
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Puma will launch a footwear collection with top British designer Alexander McQueen. The collection for men and women will be unveiled during London Fashion Week in September.
Coors Brewers’ 120-strong marketing team is bracing itself for redundancies as the brewer embarks on talks with its employees about changes at its Burton-on-Trent head office following the merger between Coors of the US and Canada’s Molson to form Molson Coors. Coors, the UK’s second-biggest brewer with about 21 per cent of the market, has […]
The Telegraph Group has appointed Alex Foster as head of classified advertising. Foster was head of sales at Guardian Recruitment Solutions.
John Ayling & Associates has been appointed by Allianz Cornhill Animal Health to handle the £1m account for its Petplan pet insurance brand following a four-way pitch against undisclosed agencies.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.