Spirit Advertising appointed by The Procurement Group
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
The sight of BBC strikers taking to the picket lines produced a wave of 1970s nostalgia, but would most viewers notice if many of the staff never went back?
GCap Media, owner of the Capital Radio group, Classic FM and 54 local radio stations, is calling for the radio industry to unite in an effort to increase radio’s share of advertising revenue to ten per cent and to boost the reach and revenue of digital radio. Gavin Miller, the outgoing commercial marketing director of […]
Milk Marque, the successor to the Milk Marketing Board, is understood to be looking for a business to buy. The move follows problems with a plan to wind the organisation up, as it still has &£17m of assets belonging to farmers. It has now become a co-operative, so members will receive a dividend.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.