Spirit Advertising appointed by The Procurement Group
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
The sight of BBC strikers taking to the picket lines produced a wave of 1970s nostalgia, but would most viewers notice if many of the staff never went back?
GCap Media, owner of the Capital Radio group, Classic FM and 54 local radio stations, is calling for the radio industry to unite in an effort to increase radio’s share of advertising revenue to ten per cent and to boost the reach and revenue of digital radio. Gavin Miller, the outgoing commercial marketing director of […]
Milk Marque, the successor to the Milk Marketing Board, is understood to be looking for a business to buy. The move follows problems with a plan to wind the organisation up, as it still has &£17m of assets belonging to farmers. It has now become a co-operative, so members will receive a dividend.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?