Telegraph Group appoints Alex Foster
The Telegraph Group has appointed Alex Foster as head of classified advertising. Foster was head of sales at Guardian Recruitment Solutions.
Dr Martens promotes top marketer to CEO
Grace GollaschNewly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
Bloom & Wild focuses on customer retention over acquisition as it chases profitability
Niamh CarrollThe direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Marketoonist on abandonment
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade’s marketing lead on how its ‘one brand’ revamp will drive ‘efficiency and impact’
Josh StephensonLucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.