Bisto plans new flavours for Yorkshire pudding range

Bisto, the gravy granules and sauces brand, is extending its new chilled Yorkshire puddings and ramping up support for the range in an attempt to raise awareness of the product and develop the brand in new markets.

The product, which is a Yorkshire pudding filled with Bisto gravy, is being extended to include sage & onion and mint & rosemary versions. Parent company Centura Foods is planning to support the range with television advertising, although details are not yet available.

Centura introduced the first products in the range late last year but has yet to run any advertising or marketing support. A spokeswoman for Bisto confirms there are plans for a significant campaign that will include both above- and below-the-line activity.

The new flavours will be launched in September.

Aunt Bessie’s, owned by Tryton Foods, dominates the chilled and frozen Yorkshire pudding sector. It has also moved into other areas of frozen and chilled foods, such as pies and desserts.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here