BT hunts for conferencing top marketer

BT is searching for a marketing chief for its conferencing division to spearhead an expansion of the business.

The successful candidate for the new position of global general manager for product and marketing will be responsible for developing the division’s commercial strategy, creating new services and developing the marketing plan, and will report to BT Conferencing chief executive Nigel Stagg.

BT Conferencing is part of the enterprises division of BT Retail and offers conferencing solutions to global businesses.

BT is holding an advertising agency roster pitch to find a consumer idea for its portfolio of businesses (MW April 14). Last week, the company parted company with roster agency Fallon, citing “differences in opinion with regard to the way the new consumer campaign should be developed” (MW last week).

It is believed that either Abbott Mead Vickers.BBDO or St Luke’s will be appointed to create the consumer campaign, although it is possible that both agencies will continue to work with BT.

There have also been suggestions that external agencies could get involved (MW May 12) and there is a growing feeling in the industry that BT will hold a full-scale holding company review later in the year regardless of the outcome of the roster pitch.

It is thought the holding company pitch was the brainchild of former BT Retail chief executive Pierre Danon, but that it was delayed after he left to take over as chief operating officer at IT services group Cap Gemini (MW December 2, 2004). Computer manufacturer Fujitsu Siemens is launching a range of “green” computers that have been designed to meet new European Union regulations on pollution. The Esprimo computers will be available this month.

The PCs have lower levels of poisonous chemicals and metals such as lead, cadmium and mercury, all of which are found in ordinary computers. This, it is claimed, makes the computers safer to assemble and easier to dispose of.

Fujitsu has also reduced the level of lead in the motherboard from 12g to 1g, and has made changes to its manufacturing processes in an attempt to reduce pollution levels. The changes include the removal of potentially dangerous chemicals and a reduction in the amount of water used.

The company is planning to launch Esprimo globally, making this the first time it has aspired to a global PC brand. It will support the launch with an advertising campaign targeting the business community, which will be developed by strategic marketing agency Gilroy.

Fujitsu’s environmental credentials have helped it to win a contract to supply charity Christian Aid with PCs and laptops. It has provided the charity with 350 computers from its Scenic range.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here