‘I had that Andrex brand icon on the side of my cab once…’

The Diary had the strangest of experiences last week. After hailing a cab in central London, it realised something was amiss when the taxi driver’s banter wandered to the left of Enoch Powell. The driver then proceeded to take the most direct route between destinations. Things got really eerie at the end of the journey when, having been in the cab for a full 15 minutes, the Diary fumbled around for the usual &£40 fare, only to be told: “Don’t worry about it, Guv.”

Dazed and confused, the Diary left the taxi, only to be confronted by the Andrex puppy staring lovingly into its eyes. At this point the Diary vowed to stop buying its fresh mushrooms from that strange shop in Camden. Fortunately, the friendly cabbie explained all.

The free taxi was part of a promotion by Andrex for the launch of its Quilts toilet roll, intended to “offer a little luxury” to the people of London, Manchester and Dublin. For the whole of last week, anyone who travelled in a white or lilac taxi covered in Andrex Quilts logos, not to mention the Andrex puppy, got their fare payed by Andrex.

On hearing this, the Diary jumped straight back in the taxi and demanded to be taken on a sight-seeing tour of the Lake District. Thanks Andrex.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here