Japanese Vodafone business tipped to become takeover target
Vodafone’s struggling Japanese business could become a takeover target as a result of the pending auction of a new mobile phone frequency spectrum in Japan, according to analysts.
Vodafone’s struggling Japanese business could become a takeover target as a result of the pending auction of a new mobile phone frequency spectrum in Japan, according to analysts.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.