Marketing Week
MediaCom has asked us to point out that Unilever is not a client of the agency, as mistakenly reported last week.
MediaCom has asked us to point out that Unilever is not a client of the agency, as mistakenly reported last week.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.