Premier Foods has acquired meat-free brand Quorn as part of its £172m takeover of Marlow Foods.
Premier Foods has acquired meat-free brand Quorn as part of its &£172m takeover of Marlow Foods. Premier is expected to increase the brand’s marketing budget and restructure Marlow’s marketing department. With retail sales of &£95m, Quorn will become Premier’s biggest branded product. It joins a portfolio that includes Branston, Typhoo, Loyd Grossman and Ambrosia.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.