Thinkbox, the TV marketing body, will launch its Manifesto for Interactive TV at its inaugural event this month. Sky head of interactive advertising services Rob Leach will talk about how to encourage brands and agencies to use iTV more. The event on June 28 will have a range of talks and discussions.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.