Levi’s Euro marketing chief Sue Chidler quits to ‘go freelance’

Levi’s top European marketer, Sue Chidler, is quitting to pursue freelance work. She will leave at the end of July, just a year after she was promoted to European marketing director, when Levi’s created a single European marketing department (MW May 12, 2004).

Levi’s has started searching for a replacement, who will report to Levi Strauss European brand president Kenny Wilson. A company spokesman says Chidler has resigned for “personal reasons and to pursue freelance opportunities”.

Chidler joined Levi’s, the largest division of Levi Strauss, in 2003 as retail marketing director for Europe. She joined from footwear and clothing company Timberland, where she was European marketing director. Chidler has also worked for Puma UK, Wrangler, Champion USA and as international marketing manager for Gossard.

Her departure follows several recent senior management exits at the UK operations of Levi’s.

Managing director Matt Mycock has resigned and will leave in August; marketing manager Scott Morrison will leave next month; and UK sales director Elliot Brown left last month.

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