Asda plans ‘rollback’ on own-brand electricals

Asda is cutting prices on its own-brand range of electrical products in a bid to take on the high street electrical retailers.

The “rollback” on prices of the Durabrand range starts at the end of this week, and will be promoted through in-store leaflets.

The range includes a recordable DVD player on sale for &£99.87, an MP3 player (128MB) for &£29.97 and a VCR/DVD player for &£69.97.

An Asda spokesman says: “The focus on price is so that our products compare favourably with the high street.”

Asda’s focus on electrical products is part of an effort to increase its share of the non-food market. Asda’s George clothing business has just broken through the &£2bn sales barrier globally.

Recommended

Word-of-mouth, or watch your mouth?

Marketing Week

I don’t know the best way to respond to someone who is more interested in criticism than critique (Simon Maier’s letter, MW May 26). The only useful suggestion I can think of is to have a look at recent thinking on word-of-mouth marketing. I found the following interesting: The One Number You Need to Grow, […]

Who’s the one that’s wet behind the ears?

Marketing Week

The Diary sometimes wonders if companies send in stories that are part of someone’s bizarre fantasies rather than reports on events that have actually happened. Take the staff at agency Rufus Leonard. They went to a lot of time and effort coming up with a press release to convince the Diary that they had fulfilled […]

Tandem creates TV ad for Chupa Chups

Marketing Week

Tandem, the Barcelona-based agency, has created a TV ad for lollipop brand Chupa Chups to support its range of sugar-free products. It breaks on June 20. Media planning and buying is through MediaVest Manchester.