DFGW scoops BBC World Cup trailers

DFGW is understood to have been handed a brief to devise trailers for the BBC’s coverage of the World Cup next year. The agency won the task without a pitch.

The creative work will promote the BBC’s coverage of next year’s World Cup tournament in Germany and will also run around World Cup-related programmes.

DFGW, which is on the BBC roster alongside Abbott Mead Vickers.BBDO and Fallon, has created several campaigns for BBC Sport. Its creative work for this year’s Wimbledon is on air at the moment, and features two female tennis players battleing it out until one of them shatters into pieces.

The agency has created campaigns for the BBC’s coverage of this year’s Six Nations rugby tournament, the Athens Olympics and Euro 2004 football championship. DFGW also created the campaign for the Commonwealth Games coverage in 2002. The agency has worked on promoting the BBC’s digital services.

DFGW, along with Passion Films, created the caricature clips for for the BBC’s election coverage.

BBC marketing director Tim Davie, the man credited with painting Pepsi blue, is reported to have given his full support to the DFGW appointment. However, Davie, who joined the BBC in March (MW March 3), is expected to call a review some time later this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here