Lexmark plans overhaul of £14m media business

Printer company Lexmark is believed to be reviewing its European media planning business. The media contract is estimated to be worth $7.5m (£4.2m) in the UK alone, and a total of $25m (£14m) across the continent as a whole.

The company has reportedly drawn up a shortlist of three agencies for the Europe-wide contract. The incumbent agency MediaCom is believed to have made it to the last stage of the pitch.

At present media planning is done on a country-by-country basis, but it is understood that the new contract will cover the entire continent – although it is not clear whether the deal applies only to pan-European media or covers individual markets.

A spokeswoman for Lexmark UK says she was unaware of any business being up for pitch.

Earlier this year the company consolidated its European and US creative accounts when it appointed Doner Cardwell Hawkins to its £20m combined account. The agency already held the company’s US brief (MW April 21 2005).

Doner only won the US business earlier this year and is running the European assignment out of its London office. Mediaedge:CIA holds the European media buying account. It is unclear whether this will be affected by the planning review.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here