MPG’s cousin craze could be skating on thin ice

It’s been a long time since the world has seen a really good cousin-cousin double act.

Of course, there was Jerry Lee Lewis and his child-bride, but that didn’t last. And there was Robin Cousins, who was good at ice-skating but indisputably just one person.

Not since King George V and Kaiser Wilhelm II brought their lavish production “The Great War” to music-halls and village greens from Paris to the Urals have a pair of cousins set the world alight (as it were).

But all that’s about to change, as Mark Craze joins his cousin and school chum – and who knows, they can legally marry in some US states? – Marc Mendoza at Media Planning Group.

Touchingly, the two will even share a job title: “managing partner”.

Rumours that MPG is set to be renamed the Family Planning Group, however, are manifestly untrue.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here