News International starts £30m review out of Carat

News International is calling a review of its £30m planning and buying account, a decade after incumbent Carat was appointed to its stable of papers. The review will be handled by the AAR. Carat will be invited to repitch.

News International is calling a review of its &£30m planning and buying account, a decade after incumbent Carat was appointed to its stable of papers. The review will be handled by the AAR. Carat will be invited to repitch.

The centralised media planning and buying brief covers News Group Newspapers tabloid titles The Sun and News of the World and Times Newspapers’ The Times and The Sunday Times.

It comes less than a week after Euro RSCG London was appointed to News Group’s &£20m creative account, ending a ten-year relationship with TBWA/London, which created the “We love it” and “Big on a Sunday” straplines for The Sun and the News of the World. The business Euro RSCG has won comprises all the above-the-line work, including tactical, product and brand advertising. Much of this is expected to be promotion-led advertising work, but the brief also includes print and radio.

TMD Carat won the media planning and buying account for The Sun and News of the World from the Media Factor, the now-defunct media division of Arc Advertising, in 1993. Two years later, it beat Times Newspapers’ incumbent agency the Media Factor to News International’s centralised media planning and buying account.

A News International spokesperson says the review has been called for corporate and commercial reasons.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here