Tandem creates TV ad for Chupa Chups

By Marketing Week 16 Jun 2005 12:00 am

Tandem, the Barcelona-based agency, has created a TV ad for lollipop brand Chupa Chups to support its range of sugar-free products. It breaks on June 20. Media planning and buying is through MediaVest Manchester.

Nokia to sponsor second X Factor series

Marketing Week

ITV Sales has announced that mobile handset brand Nokia will sponsor the second series of The X Factor. The deal was negotiated by SponsorCom.

Directories aim at local targets

Marketing Week

Paper directories are seen by many as old-fashioned when compared to their online counterparts, but for many small or local businesses they offer a vital link with customers, says Nathalie Kilby

Brands fall short of their goal

Marketing Week

O2’s success since teaming up with Arsenal is proof that sports sponsorship is effective in reaching consumers, but it is the young who are most responsive, with brands failing to make a mark on adults