Wrigley’s Extra has signed up as the sponsor of Channel 4 teen soap Hollyoaks.
Wrigley’s Extra has signed up as the sponsor of Channel 4 teen soap Hollyoaks. The 13-month deal will start on June 20 and will support the full range of the company’s gums, mints and strips.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.