Motorola to pounce on mobile phone maker Sendo

Motorola is understood to be close to buying Sendo, the UK’s only mobile phone handset manufacturer, casting doubt on the future of the UK brand, its marketing team and its relationship with advertising agency Mustoes.

The privately owned Birmingham-based company, which kicked off a multi-million pound global rebrand earlier this year, has been seen as a takeover target for some time.

Mobile phone technology group Emblaze was tipped to be in the running to buy Sendo in March, but industry sources say the deal with Motorola is as good as done.

Sendo admits it is seeking “additional investment” but will not disclose the names of the companies it is talking to. A spokesman for Motorola says the story is “rumour and speculation”.

Sendo employs 350 people worldwide, 220 of whom are based in the West Midlands, and it has an annual turnover of $400m (&£218m). It is believed to employ between five and ten marketers, although the department has been restructured recently and global marketing director Kevin Lawless has left to join Research In Motion, which makes the Blackberry device (MW last week).

If the takeover goes ahead, it is understood the Sendo brand would be axed. It is unclear what this would mean for Mustoes, which created Sendo’s biggest-ever advertising campaign this year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here