John Poland, managing director of one of the UK’s largest mailing houses, MetroMail, is to retire in August. Technical director Alan Purvis will succeed him.
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The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
Catch up on all this week’s marketing news including the reaction to Gillette’s ‘#metoo’ ad, Shell and Jamie Oliver’s tie-up and Bupa’s move to focus its marketing on just five postcodes.
The course is designed for CMOs who have the ambition to become CEOs and this year includes marketers from Amazon, Diageo and M&S.
From identikit ads for small businesses to the same outdated image of the over-60s, creatives need to look beyond the obvious and stop falling into the same old traps.
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