Nation1 appoints Andrew Fulton as non-executive chairman
Nation1, the Glasgow-based advertising agency, has appointed former British diplomat Andrew Fulton as non-executive chairman.
Nation1, the Glasgow-based advertising agency, has appointed former British diplomat Andrew Fulton as non-executive chairman.
Yoplait Dairy Crest’s Frubes brand starts a television sponsorship on the Cartoon Network next month as part of its summer advertising campaign. Frubes will sponsor Friday mornings on the Cartoon Network, as part of “Freezing Friday”, every week in July. Viewers will see their TV screen “freeze over” and will be asked to help “unfreeze […]
VisitLondon, the capital’s official tourist body, is looking for a partnership agency to boost its commercial relationships with sponsors and other major companies. The organisation has already forged relationships with brands such as HSBC and British Airways, which appear on the VisitLondon website and are listed as partners. But the organisation says that as it […]
A television ad for Domestos Bleach Cleaning Spray, featuring an animated germ, has been banned from being shown around children’s programmes after complaints that it was frightening children. The ad, created by Lowe, shows a grey monster lunging and spitting at the camera as it bemoans the strength of the spray. The voiceover then announces […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.