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New Campaigns – Frubes

Marketing Week

Yoplait Dairy Crest’s Frubes brand starts a television sponsorship on the Cartoon Network next month as part of its summer advertising campaign. Frubes will sponsor Friday mornings on the Cartoon Network, as part of “Freezing Friday”, every week in July. Viewers will see their TV screen “freeze over” and will be asked to help “unfreeze […]

VisitLondon seeks agency to encourage partnerships

Marketing Week

VisitLondon, the capital’s official tourist body, is looking for a partnership agency to boost its commercial relationships with sponsors and other major companies. The organisation has already forged relationships with brands such as HSBC and British Airways, which appear on the VisitLondon website and are listed as partners. But the organisation says that as it […]

ASA bans ‘too frightening’ animated Domestos TV ad

Marketing Week

A television ad for Domestos Bleach Cleaning Spray, featuring an animated germ, has been banned from being shown around children’s programmes after complaints that it was frightening children. The ad, created by Lowe, shows a grey monster lunging and spitting at the camera as it bemoans the strength of the spray. The voiceover then announces […]