Revlon picks Park for European post

Revlon International has promoted Esther Park to European marketing director following the promotion of Simon Worraker to vice-president for Latin America.

Worraker has relocated to the company’s New Mexico offices. Park, who was previously the European marketing manager, has taken over his responsibilities.

Worraker took over marketing for the UK and Ireland in November 2003, when the cosmetics giant reshuffled its management team after the departure of UK marketing director Jill Carretero (MW November 27, 2003). At that time, Revlon scrapped a number of UK-specific positions and folded UK marketing into the European business. It also named Chris Ellshaw as European managing director – Ellshaw joined Revlon the previous July from Procter & Gamble-ownedÂClairol, where he was general manager and Worraker had been UK marketing director.

It is unclear whether Worraker’s move will mean a review of the advertising arrangements for Revlon’s brands, which include Revlon make-up and toiletries, Almay make-up and skin care and Charlie perfumes. Wieden & Kennedy UK is the creative agency of record, with media buying by PHD.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here