Corgi toys isn’t putting away its collectibles

Your article “Corgi relaunches as mainstream brand” (MW June 9) while accurate in part is misleading in terms of our business direction.

We are, as your article indicates, spending aggressively on new product development to recreate the strong Corgi toy heritage, but this strategy runs alongside the continuing development and growth of our collector business and not at its expense.

We are certainly not “moving away from collectibles”. The truth is quite the contrary and over the next 12 months our collectors will see exciting new releases in existing ranges as well as moves into other collectible categories where we feel confident that the Corgi’s reputation as a collector brand will bring great success.

Our marketing department has two strands, one catering for our collector business, the other for our emerging toy products. This focus and emphasis is designed to ensure that both parts of our business thrive.

I trust that this clarifies our position and reassures our customers and consumers in collectibles and toys that both elements will receive our ongoing support and investment.

David Turner

Managing director

Corgi Europe

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here