Grey London has created a television campaign for Diageo-owned Morgan’s Spiced to promote the brand in Scotland. This will be the first TV campaign for the brand in Scotland for four years. Media buying and planning is through Carat.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.