Rainey Kelly wins £2m Kremly brief

Russian vodka brand Kremlyovskaya is thought to have appointed Rainey Kelly Campbell Roalfe/Y&R to its &£2m advertising business following a three-way pitch.

Rainey Kelly pitched against DDB London and McCann Erickson. The premium Russian vodka, owned by United Brands, is already widely available across Europe and the company is trying to boost its appeal in the UK.

The Russian company produces a range of vodka drinks, including a chocolate-flavoured spirit which was the first such drink to be sold in the UK when it launched in 2001. The range also includes a blackcurrant-flavoured vodka and a pepper vodka.

Kremlyovskaya, or Kremly, is one of the most popular vodkas in Russia, where it is known as the “vodka of the Kremlin”. It is also sold in Belgium and Spain.

Last year, United Brands introduced a premium range of Icelandic vodkas, called Ursus, to the UK market.

The European drinks distributor owns a range of niche alcohol brands, including Dooley’s toffee and vodka liqueur.

Kremlyovskaya is likely to face fierce competition, launching in the same year as Absolut unveils “super-premium” brand Level. Diageo also launched a premium vodka, Smirnoff Norsk, last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here