Virgin grabs Orange marketing director

Virgin Holidays has appointed Orange marketer David Coutts as its marketing director.

Coutts joins the company from telecoms group Orange. His most recent position was as marketing director for the mobile company’s Netherlands operation.

Kathryn Beadle, who was the director of sales and marketing, left Virgin Holidays in August last year (MW August 19, 2004), when her post was divided in two.

Operations director Stewart Baird took responsibility for the sales function at the travel company. Coutts’ appointment ends a six month search for a marketing director.

As the senior marketer Coutts will report directly to Virgin Holidays managing director Amanda Wills. He will be responsible for all marketing activities including marketing communications, CRM, public relations, brand, new business, brochure production and the company’s loyalty club. He will manage a team of 30.

Coutts has ten years’ experience as a senior marketer and in the past has worked for Sainsbury’s and McDonald’s before joining Orange.

Virgin Holidays, the UK’s largest tour operator to the US and Caribbean, which takes 350,000 people on holiday each year, has also appointed three new general managers below Coutts.

Helena Patrinos, the former head of marketing, has been appointed general manager for brand and communications. Helen Litvak has joined the company as general manager for CRM (MW June 16) and Phil Boggon has been given the role of general manager of new business development.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here