Virgin grabs Orange marketing director

Virgin Holidays has appointed Orange marketer David Coutts as its marketing director.

Coutts joins the company from telecoms group Orange. His most recent position was as marketing director for the mobile company’s Netherlands operation.

Kathryn Beadle, who was the director of sales and marketing, left Virgin Holidays in August last year (MW August 19, 2004), when her post was divided in two.

Operations director Stewart Baird took responsibility for the sales function at the travel company. Coutts’ appointment ends a six month search for a marketing director.

As the senior marketer Coutts will report directly to Virgin Holidays managing director Amanda Wills. He will be responsible for all marketing activities including marketing communications, CRM, public relations, brand, new business, brochure production and the company’s loyalty club. He will manage a team of 30.

Coutts has ten years’ experience as a senior marketer and in the past has worked for Sainsbury’s and McDonald’s before joining Orange.

Virgin Holidays, the UK’s largest tour operator to the US and Caribbean, which takes 350,000 people on holiday each year, has also appointed three new general managers below Coutts.

Helena Patrinos, the former head of marketing, has been appointed general manager for brand and communications. Helen Litvak has joined the company as general manager for CRM (MW June 16) and Phil Boggon has been given the role of general manager of new business development.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here