Viacom Brand Solutions (VBS) is launching a new division that will develop bespoke solutions for advertisers using its MTV, VH1, Nickelodeon and Paramount Comedy channels. The advertising and marketing partnerships division will be headed by commercial director Daniel Salem, who will take on the role of as head of partnerships.The division will focus on helping […]
Virgin Radio’s launch of the first radio service for 3G mobile phones has attracted 18,500 unique listeners since it first broadcast in March (MW March 3). The service has been accessed 98,000 times, with users listening to 450,000 minutes of
Former Saga financial services marketing director Michael Cutbill is heading the launch of a pan-European online insurance company, called ci2i. Ci2i will offer motor, home and other general insurance products. Cutbill will act as part-time chief executive of ci2i. It is his first project since he left Saga in March (MW March 10), following a […]
Campbell Doyle Dye (CDD) has created the first burst of advertising for Bacardi-Martini’s diet variant of its Bacardi Breezer range – Half Sugar. The outdoor advertising will target 24- to 35-year-olds and will use the tagline “Half of Me”. The nationwide campaign will go live over the next few weeks. CDD was appointed to the […]
VCCP’s partners are set for a windfall, as Chime prepares a £16m takeover deal. Selling out to a network or holding company that wants to freshen up or establish a creative reputation is an established exit for start-ups. But Tim Bell has poor
Motorola is reviewing its $150m (£83m) global media planning and buying account with a view to consolidating its roster. The world’s second biggest mobile phone manufacturer wants to reduce the number of agencies on its global roster from nine to two. The mobile phone giant moved its US media planning and buying business into Carat […]
Procter & Gamble is reported to be slashing its US television budget.
Leeds-based financial services company Hitachi Capital is to review all of its agency arrangements and marketing following the appointment of group head of marketing David Swift. The role was created after Hitachi Capital decided to restructure its divisions and create a central marketing team (MW March 17). Previously, every division had its own marketing manager […]
Tandem, the Barcelona-based agency, has created a TV ad for lollipop brand Chupa Chups to support its range of sugar-free products. It breaks on June 20. Media planning and buying is through MediaVest Manchester.
EMAP Radio managing director of programming Mark Story is spearheading a drive to increase networked programming opportunities for EMAP and commercial radio. It comes as the industry steps up its efforts to win audience share from the BBC. Story will continue to oversee programming across EMAP’s radio stations, which include Kiss and Magic, but he […]
Controversy-seeking viral film and ad production house Asa Bailey has found a sponsor for its viral film, Kill Posh, in which Victoria Beckham appears to be killed after being hit by a car (MW February 24). The rights to the viral were put up for sale on auction site Ebay, and have been bought by […]
Commercial radio stations are understood to be planning to axe the network chart in its current form and replace it with three new charts based on different genres of music. It is hoped that the charts will launch this autumn. The revamped charts will be a mainstream pop music chart, an adult contemporary music chart […]
Mobile phones and credit cards may create more freedom and greater mobility, but improvements in data-capturing technology threaten the privacy of consumers using such devices
Online advertising is failing to live up to consumer expectations, a new study has found. The research also suggests that traditional television, radio and print advertisers are still unable to grasp the fundamental and revolutionary changes that new technology is causing. Deborah Sherry, managing director for portal revenues at Wanadoo UK, which carried out the […]
Sunday Telegraph editor Dominic Lawson has left the paper after ten years.