Looking back, Ofcom’s Solomon-like judgment on the vexed subject of broadband access may well seem historic; the origin of a historic marketing opportunity, that is. At first sight, nothing could be drier than the tussle over who controls the ‘last mile’ or ‘final loop’ of telecoms cable into people’s homes. Currently, it is the exclusive […]
Beiersdorf-owned Elastoplast is to launch a £1.1m advertising campaign on July 4, introducing brand heroes called “the Plastermen”. The animated characters will launch Elastoplast’s new SilverHealing plasters.
Malcolm Glazer, the American billionaire, has acquired enough shares in Manchester United to force remaining investors to sell their stock to him. His Red Football bidding vehicle says he now owns 98 per cent of the Old Trafford club.
Interbrew UK has promoted Sandra Mitchell to the new position of director of marketing, Scotland & Ireland. She is currently responsible for core lager brands.
Cosmetics giant L’Oréal is being tipped to consolidate its media planning and buying account, estimated to be worth £1bn, into the incumbent, Publicis Groupe-owned Zenith Optimedia, following a final pitch against Interpublic Group’s Universal
The Advertising Standards Authority (ASA) has dismissed complaints against a Skittles television ad showing a grandmother ripping open her blouse and flashing at her grandson. The ASA received 41 complaints about the ad, created by TBWA/London, saying the ad is offensive to women and is ageist and degrading to the elderly. Viewers also complained that […]
Alfa Romeo has appointed Roland Ellison as its chief marketer in the UK, replacing Jeff Culkin, who left last month after his marketing director’s role was scrapped (MW May 26). Ellison, who was a product marketing manager at Alfa’s parent company Fiat Auto, will take the title of marketing manager, and will report to operations […]
BMW-owned Mini is reviewing its strategic planning business, held by Element – the joint venture between Naked Communications and WCRS. Element was created in December last year to handle planning for the brand. The pitch is being run by the AAR. The review is thought to be part of BMW’s international audit requirements and will […]
Sony Ericsson is to sponsor Ibiza Rocks – a series of concerts taking place on the island this summer – to promote its new Walkman phone, which will be launched in the UK later this year. The sponsorship forms part of a programme of activity around the launch of the W800i Walkman phone. Sony Ericsson […]
Marketing Manchester has appointed Gayle Friel as Manchester gateway marketing manager at VisitBritain’s New York office. She will be responsible for promoting the city to North Americans. Friel has been with Marketing Manchester for three-and-a-half years.
Grey London has created a television campaign for Diageo-owned Morgan’s Spiced to promote the brand in Scotland. This will be the first TV campaign for the brand in Scotland for four years. Media buying and planning is through Carat.
Web analytics, or ‘e-metrics’ is a fast-growing field, based on the basic premise that functionality is vital. But why do so many companies allow unusable, broken websites to be their online face?
More than 120 of the world’s most luxurious and exclusive hotels and related travel brands have signed up for the launch of a new travel portal, Luxury Explorer (LE), which goes live on June 30 (www. luxuryexplorer.com). The site will offer a carefully selected collection of worldwide hotels, resorts and luxury travel experiences that have […]
I was surprised by some of the views expressed in your article about ISPs adopting measures to block unwanted e-mails (MW May 12). Neither e-mail, nor any form of direct marketing for that matter, is the exact science that was implied in the article. Issues of not accepting cookies, blocking images and so on have […]
Virgin Holidays has appointed Orange marketer David Coutts as its marketing director. Coutts joins the company from telecoms group Orange. His most recent position was as marketing director for the mobile company’s Netherlands operation. Kathryn Beadle, who was the director of sales and marketing, left Virgin Holidays in August last year (MW August 19, 2004), […]