Abbey calls for digital media review
Marketing WeekAbbey has called a review of its £8m digital media and search activity, which covered both the Abbey and Cahoot brands.
Abbey has called a review of its £8m digital media and search activity, which covered both the Abbey and Cahoot brands.
British Gas is understood to be restructuring its business into two separate divisions, the residential energy division and the home services division. British Gas managing director Mark Clare will work just on the residential energy business and Chris Weston, who was head of business customers, will run the home services arm.
The UK’s first range of branded potatoes is launching this week. The Potato Lovers brand is aimed at consumers who are passionate about buying high-quality food and ingredients. Potato Lovers is offering three varieties of potatoes: Juliette, Anya and Maris Piper new potatoes, but the range will change with the seasons. The launch is being […]
Russian vodka brand Kremlyovskaya is thought to have appointed Rainey Kelly Campbell Roalfe/Y&R to its &£2m advertising business following a three-way pitch. Rainey Kelly pitched against DDB London and McCann Erickson. The premium Russian vodka, owned by United Brands, is already widely available across Europe and the company is trying to boost its appeal in […]
Food companies have been enjoying a feast of acquisition activity in recent months. Companies such as Premier Foods and Heinz have gobbled up new brands, although both are now looking to make disposals of their own. Typhoo, the Premier-owned tea brand, is the latest brand likely to have a “for sale” sign hoisted over it. […]
Bulldog has appointed former BSkyB and Ford marketer Andrew Morley as marketing chief. Morley joins Bulldog in the new role of chief commercial officer, and reports to chief executive Emanuele Angelidis.
Having seen its market leadership slip away, Motorola is fighting back with high-end, stylish phones and tie-ins with trendy brands. By Robert Lester
Mediaedge:CIA, Starcom, Vizeum and incumbent Manning Gottlieb OMD have been shortlisted for Eurostar’s &£4.4m pan-European media planning and buying account.
BT has appointed Freeview general manager Lib Charlesworth as head of sales and marketing for its new television services division. The division has been set up to offer delayed-time on-demand programming to BT’s broadband customers. Charlesworth spent ten years at BSkyB, where she was involved in the launch and marketing of products such as Sky […]
Too often a company’s CSR strategy and brand communications are handled in isolation to each other. If an ethical stance is to be convincing, the two must be melded, says Matt Willifer
BT’s competitiors are rubbing their hands in glee as the company has been forced into some kind of merger.
BT has agreed to offer rival operators equal access to its network and cut wholesale prices following Ofcom’s review of the telecoms industry. Central to the agreement is a pledge by BT to set up a new Access Services division to provide rivals with transparent and equal access (Cover Story, page 26).
I thought I’d point out an error (before hundreds of angry Scots beat down your door). Your feature on the Stella Artois Live Film campaign (MW June 23) states that “The town’s execution shows a small-town English street…” Yet there is clearly a Scottish Saltire flying from the church in the background. It was probably […]
Trojan, the condom brand owned by US toiletries company Church & Dwight, will be distributing more than 30,000 samples in the back of Brighton taxis.
Anheuser-Busch is launching a caffeinated beer called BE (“B-to-the-E”) in the UK next month, as it seeks to lure young consumers who drink flavoured and mixed drinks. The launch is thought to be in response to the rising popularity of energy drinks such as Red Bull. The new premium-strength bottled beer contains caffeine, guarana, ginseng […]