The negative effect of PVRs on advertising recall is not as bad as first feared, according to the latest research on the technology by Starcom. When Starcom initially conducted research into PVRs it estimated that PVRs would lead to a 30 per cent reduction in commercial impacts in the home. But this latest research, which […]
Marketing Manchester has appointed Gayle Friel as Manchester gateway marketing manager at VisitBritain’s New York office. She will be responsible for promoting the city to North Americans. Friel has been with Marketing Manchester for three-and-a-half years.
Ads for retailers and holiday goods such as sun-tan lotion are set to appear in Thomson Holidays shops this summer. The company is installing 32-inch digital screens in 100 of its biggest stores and selling space to advertisers. The screens are being operated by Remote Media group, which is also selling the ad slots, although […]
A quarter of car owners defect to a different manufacturer when they replace their vehicle, according to new research, which suggests that brand loyalty among drivers is related to service. The car manufacturers with the most satisfied customers were BMW, Honda, Mercedes and Audi, each of which had an approval rating of more than 80 […]
More than 120 of the world’s most luxurious and exclusive hotels and related travel brands have signed up for the launch of a new travel portal, Luxury Explorer (LE), which goes live on June 30 (www. luxuryexplorer.com). The site will offer a carefully selected collection of worldwide hotels, resorts and luxury travel experiences that have […]
Iconic confectionery brand Love Hearts, which is famous for carrying romantic messages on its sweets, is investing in a major online push for its recently revamped website, LoveHearts.com, by advertising on Google and joining the UK’s third biggest affiliate network, AffiliateFuture. The site will also feature exclusive new ranges of the sweets – the first […]
SP Partnerships, the partnership and promotions arm of SP Holdings, has formed a breakaway agency called Cocktail Marketing. The agency has negotiated a two-month in-store deal between holiday company Thomson and bookseller Waterstone’s.
How many industries are content to accept a one per cent return on their investments? Not many, I’m sure. So why does the advertising and marketing community continue to waste valuable budget by accepting such inferior return rates? Far too often we hear of consumer frustration at the hands of poor and ineffective promotional targeting. […]
The Royal Mint has appointed Start to handle its £2.7m advertising business and Manning Gottlieb OMD to handle its media planning and buying.
The UK’s high street retailers are set to double their online advertising spend to £65m next year, and will be spending £120m a year on online marketing by 2010. The figures, from internet marketing trade body the Internet Advertising Bureau (IAB), are a result of retailers attempting to fight back against online competitors. IAB chief […]
Ikon, Jones Knowles Ritchie, Turner Duckworth and Williams Murray Hamm have been appointed to food company RHM’s design roster. The appointments, which are effective immediately, follow a pitch in April.
Looking back, Ofcom’s Solomon-like judgment on the vexed subject of broadband access may well seem historic; the origin of a historic marketing opportunity, that is. At first sight, nothing could be drier than the tussle over who controls the ‘last mile’ or ‘final loop’ of telecoms cable into people’s homes. Currently, it is the exclusive […]
Being merely heroic obviously isn’t enough for some people. Take the 24-strong team made up of Acxiom employees and clients tackling the Three Peaks Challenge, which saw them climbing the highest mountains in England, Scotland and Wales. The data services company usually sends it staff to the Henley Royal Regatta for their summer treat, but […]
The flurry of consolidation in the radio market continued last week, as Scottish Radio Holdings (SRH) accepted EMAP’s second offer for the 22 radio stations in its portfolio (MW last week). The deal was far from unexpected, but the Scottish radio group’s acceptance of the &£10.80 a share offer, worth &£319m, has put pressure on […]
Manchester isn’t a city particularly blessed with landmarks. The Hacienda is now a residential area, Old Trafford is being dismantled and rebuilt in Florida (or something) and even the Rover’s Return has been a no-go area since that nasty Charlie got his feet firmly established behind the bar. So three cheers for the GlynWebb home […]