The article “Make the most of your ethics” (MW June 9) missed two key points: firstly, environmental and ethical factors are just one element of a company’s overall reputation; and secondly there is no “one size fits all” solution. Clearly ethical issues are important for all companies. Our own data shows that when asked about […]
BlackBerry communication device manufacturer Research in Motion is thought to be talking to advertising agencies with a view to consolidating its pan-European creative business, worth an estimated &£4m. The Canada-based company is not thought to have a single retained agency on its roster, but divides its work among several agencies on a regional and partnership […]
Too often a company’s CSR strategy and brand communications are handled in isolation to each other. If an ethical stance is to be convincing, the two must be melded, says Matt Willifer
BT’s competitiors are rubbing their hands in glee as the company has been forced into some kind of merger.
Immedia Broadcasting, the in-store radio provider, has announced a three-month deal with Lloydspharmacy to trial live radio with synchronised video content on plasma screens.
Cadbury Trebor Bassett is launching a range of adult sharing products under the Dairy Milk brand in an attempt to boost its position in the “chocolate for adults” market. It is investing &£4m to support the range. Dairy Milk Share Boxes, which will be launched in the autumn, will be aimed at the adult market […]
Marketers draw inspiration from all areas of life but who, among their peers, do they most aspire to be like? Marketing Week, in partnership with TNS, asked marketers to name the industry player they most admired. Judging by the winners
Search engines and peer-to-peer networks are handing marketing power back to consumers.
Dixons Group has put its UK marketing and advertising budget under the microscope in its determination to shave £30m of costs from the business and offset the impact of rent increases, increased price deflation, a fall in consumer spending and
Although VCRs were expected to revolutionise TV watching, their impact was surprisingly small.
Recently formed specialist direct marketing agency Direct Know How has been appointed to handle the below-the-line account for Airport Express, which owns the Heathrow Express, Gatwick Express and Stansted Express brands. The agency, which was appointed without a pitch, will also work on the new Heathrow Connect rail service. The incumbent on the Airport Express […]
Marketers draw inspiration from all areas of life but who, among their peers, do they most aspire to be like? Marketing Week, in partnership with TNS, asked marketers to name the industry player they most admired. Judging by the winners
Although VCRs were expected to revolutionise TV watching, their impact was surprisingly small.
Channel 4 has appointed Helen Croxson to the new role of head of marketing and ad sales research. She is a former strategy director at OMD UK but has most recently been working as a freelance for marketing consultancy Sledge.
Joshua has been appointed to Npower’s marketing services roster.