Month: July 2005

ASA backing for L Word imagery

The advertising watchdog has not upheld complaints against the most controversial non-broadcast ad this year. The Advertising Standards Authority (ASA) received 650 complaints against a poster campaign for The L Word, a show about lesbian friends in Los Angeles. The posters feature photographs of women’s bodies from chest to thigh wearing only knickers and covered […]

Durex adds to the thrill

SSL’s expansion into sex toys – its most significant move over the past few years – could fuel interest from potential bidders. By Sonoo Singh

No more need to bottle up your multilingual dreams

While HSBC prides itself on its worldwide local knowledge, poster ads and television commercials aren’t the sort of thing a traveller can pop in his pocket. Gifts company Special EFX has come up with a much more practical way of ensuring that, when in Rome, travellers are able to do as the Romans do. Its […]

Nectar is still helping with cross-pollination

I would like to refute key points in David Miller’s letter, “Loyalty runs out of honey, try intrinsic value” (MW last week). Miller states that Nectar has not encouraged cross-shopping between Nectar sponsors and that most collectors are passive. He is wrong on both counts. Cross-shopping has shown a continual rise since we launched Nectar […]

Muncaster launches London business freesheet

Lawson Muncaster, the former vice-president of sales at Metro International, is launching a business freesheet in London. It is understood that the London Business Daily has the backing of a number of Scottish financial institutions.

OFT to raise awareness of service code

The Office of Fair Trading is launching a national advertising campaign to raise awareness about its Consumer Codes Approval Scheme and its logo. Under the scheme, industry bodies are encouraged to create rules on how members should treat the public and submit them to the OFT. The OFT says organisations will have to prove that […]

New media fail to squash snail mail

While it may be true that TV is no longer the premier medium for brand building (Are marketers turned off by television?, MW July 14), it is unfair to establish that new media and radio are the way forward. New media are coming under massive pressure from legislation and the effects of past under-regulation. Under […]

The British economy remains full of beans

As surely as swallows herald summer, at the first whiff of recession one of the big advertisers has massively cut its marketing and media spend. Those with long memories will recall that Heinz has something of a reputation as a spend-slasher. A decade ago, it created notoriety for itself by sensationally cutting its main media […]

Axa UK to make dramatic debut in ITV3 sponsorshi

Insurance giant Axa UK is to sponsor drama on ITV3 in a deal worth up to £2m over eight months. It is the first time the channel’s British drama strand has been sponsored, and the first time that Axa, known for its sports sponsorship, has ploughed money into supporting programming. The sponsorship deal will cover […]

Reckitt to sponsor Emmerdale

Reckitt-Benckiser is to sponsor ITV soap Emmerdale in a 12-month deal thought to be worth £10m. It is understood that RB will use the sponsorship to showcase a number of its brands on a rotational basis. Its portfolio includes Mr Sheen, Finish, Dettol and Lemsip, but which brands will be featured remains a closely guarded […]

MXR marketing director becomes MD

MXR, the regional DAB digital radio consortium, has promoted marketing director Diane Wray to managing director. Wray, who has been with the consortium for four years, will be responsible for driving awareness of the group.

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