BBC slashes marketing departments from 20 to 8

The BBC is restructuring its marketing, communications and audiences division and cutting the number of departments from 20 to eight.

The new departments will be television; radio and music; new media and digital; journalism; out of London; brand and planning; audiences; and communications. The department heads have yet to be appointed.

Once that happens, the heads will report to newly appointed director of marketing, communications and audiences Tim Davie, who joined earlier this year from PepsiCo, where he was vice-president of marketing and franchise across Europe.

The restructure is part of BBC director-general Mark Thompson’s plans to overhaul the broadcaster by cutting costs and jobs. Davie’s division will lose 115 posts (MW December 9, 2004). Consultation began last week over the losses, with marketers having to reapply for their jobs, including those at a senior level.

Davie, who replaced Andy Duncan, now the chief executive of Channel 4, is also set to oversee a review of agencies within the next six months as their contracts are due to expire in February next year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here